School of Visual Arts
Masters in Branding

This series of books is an offering from the School of Visual Arts Masters in Branding Program, the first and longest running program of its kind in the world. This pioneering course of study provides a select group of graduate students an opportunity to study with some of the most accomplished brand experts working today.

This remarkable series gathers together and documents the research and pedagogy created over the past fifteen years. The very faculty that invented and developed this curriculum have codified their learning and their teaching for the first time in this manner.
— From the series foreword by Debbie Millman

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