In 1992, after a three-year expansion, the Solomon R. Guggenheim Museum began a new chapter of blockbuster exhibitions, global expansion, and broader curatorial scope. Concurrently, the museum’s retail division shared similar ambition, which, at the time, were previously unheard of in the art world.
For several years we designed a series of wrist watches which were either general themes —based on typography etched into the side of the building’s facade, Frank Lloyd Wright’s signature red square, the main space’s interior spiral — or based on elements taken from individual exhibitions.